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The proper way to increase your business using this powerful brand, audience and content-advertising tool We’ve been talking lately on how to improve your business marketing with Instagram. In contrast to what lots of people still believe, Instagram isn’t just a fun app where one can post food, holiday and family pics. Instagram has developed into a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.

A note of caution: there are numerous people out there who promise to grow your Instagram followers by the thousands, but beware. Most of them use fake accounts produced by bots to inflate your numbers. These sorts of followers have zero value. In fact, they can even be dangerous, seeking to steal your password or photos or infect you with a virus.

According to the data security company Imperva, these bad bots take into account 28.9 percent of bots on Instagram. The best way to construct your Instagram followers is simply by being authentic in your brand name and your audience.

Here are 3 guidelines to help you get real Instagram followers:

1. Tell a narrative with Hashtags – It’s great to use your company name being a hashtag, but you should think beyond that.

If you want to make use of Instagram posts to obtain followers, use other hashtags that tell the story from the image you’re sharing. You would like to begin a conversation when you’re sharing posts for things such as:

Events

Promotions

Contests

Product launches

A great illustration of a brand name who does this well is @Tostitos. They normally use the hashtag #GetTogetherAlready to persuade folks to have together and share their chips, as well as to utilize the hashtag once they share photos of their meetups.

By making use of engaging, relevant hashtags, you could be discovered in Instagram searches and hopefully build-up followers on Instagram.

2. Get Creative – Instagram is centered on photos, so many people think about the caption being an afterthought. Don’t forget about the image caption! You are able to generate engagement and promote sharing by using descriptive words that will engage, inspire and entertain your followers.

Here are some ideas to assist you build up followers on Instagram along with your posts:

Use questions within your caption. Write your question at the outset of the post so that people view it first.

Get personal with your post. Tell a narrative about yourself, or the way your product helped or inspired another person.

Ask people to tag others. Asking people to tag three with their close friends or tagging someone they are grateful for brings other potential followers in to the equation.

A great example of a brand that does personal posts well will be the @NatGeo Instagram account. They make breathtaking Instagram Stories with informative captions to educate the consumer on the plight of animals all over the world. Remember when it comes to using Instagram posts to get followers, it’s information on being authentic. Don’t use questions in every single post or tell an individual story that isn’t genuine.

3. Go Local – One of the best methods to build your Instagram followers is to obtain to know your neighbours! Whether you’re creating Instagram ads or wish to advertise your event in a specific area, you will see what’s going on close to you by going to the search page and clicking on the Places tab.

Type in the location to view the geotagged posts for that area. Then visit relevant and recent tagged posts – not the ones from competing businesses, obviously – and then leave a comment as well as an emoji and adhere to the person blevuz you want whatever you see. Hopefully, this is the beginning of an organic interaction.

As an example, in the event you offer life coaching services, you could type your local area followed by “entrepreneurs.” Local entrepreneurs might be looking for more work and life balance or help with life goals or career challenges. Similarly, in case you have a physical location that folks have checked into on Instagram, comment on those posters’ pictures to ensure they’re aware of your Instagram presence, then follow them.

These are the best ways to build Instagram followers the proper way: no bots, no shortcuts, just well tested ways to engage together with your audience and turn them into followers!

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