Newk’s Eatery today announces the grand re-opening of all seven locations in its home market of Jackson, Miss., with a new restaurant prototype inspired by the brand’s ‘Project Strive’ initiative. At the milestone of fifteen years since the first unit opened in Oxford, Miss., the manufacturer took pause to seek feedback from guests on what’s essential to them.
Guests praised Newk’s for offering the right balance of wholesome and satisfying meals that can be shared in a comfortable dining room, ordered online or sent to meet their busy lifestyles. “The objective of Project Strive is to build from what our guests love about Newk’s and evolve the manufacturer to get more aligned for their lifestyles. It comes from our brand mission to make an effort to exceed expectations for all Newk’s guests,” said Michelle Spohnholz, VP of promoting at Newks Catering Menu.
Newk’s has always featured an open kitchen, where guests can see exactly what goes into their meals. Historically, guests have not necessarily been mindful of the brand’s persistence for fresh preparation and careful ingredient selection. The new prototype features an updated red soffit that reflects the tagline, “Our Kitchen is an Open Book” and lots of fun details about the constituents and preparation methods.
“This project connects our brand story using the guest experience with an upgraded restaurant environment, paired with a generous dose of hospitality,” said Mike Clock, president of Newk’s Eatery.
The design and style is contemporary and comfy with updated light fixtures, new countertops and millwork, tufted booths, hardwood accents, new plate ware and menu boards. Updated artwork will inform the story of Newk’s roots as being a homegrown brand with a passion for food and family, with their purpose to Strive To Make A Difference with every guest every day. The color teal, which represents their Newk’s Cares initiative and efforts to increase awareness and cash for research to back up Ovarian Cancer, has been infused into the design in a prominent way. “The newest teal mosaic tile wall is an important feature that weaves our philanthropic work in to the restaurant experience,” said Director of Design, Rachael Myrick.
The restaurant may also feature an updated beverage station for Newk’s signature iced tea and new all-natural lemonade. The exterior will likely be upgraded with new awnings, string lights as well as an inviting patio for families to dine.
“My goal is for guests within our restaurants to experience the passion behind the Newk’s name, particularly our love for food and family coming together to nourish meaningful relationships that matter most,” said Newk’s CEO and co-founder Chris Newcomb. “We want to feed what matters in our Newk’s communities, so guests can share in wholesome ingredients crafted for real living through scratch-made meals and a lot of our favorite Newcomb Family Recipes.”
The manufacturer aims to continue to renovate and refresh its restaurant locations across all 16 states because they grow in new and existing communities to give What Matters.
About Newk’s Eatery:
Newk’s Eatery is a fast-casual chain founded on family values and wholesome created from scratch meals. Our Co-Founder Chris “Newk” Newcomb has curated his family’s original, wholesome and craveable recipes, as well as xmqxdc twists on classic favorites, all while providing guests with a generous part of hospitality.
Newk’s takes no shortcuts whatsoever, except in our name. Our kitchen is definitely an open book where we make each meal to order on your own. We hand prep 50 plus fresh ingredients daily for hand-crafted salads, sandwiches and pizzas, and marinate, flame grill or oven-roast our protein in-house, without fryers or microwaves, ever. We bake delicious treats and signature Dozen-Layer Cakes in our personal bakery.