Now a much-loved stalwart of the British high street, Sainsbury’s has a long and remarkable history. For almost 150 years, Sainsbury’s has provided the British public with quality foodstuffs at competitive prices, and has grown to become among the largest supermarket chains in the UK.
Featuring its huge network of supermarkets, hypermarkets and convenience stores throughout the country, almost everyone in the UK includes a Sainsbury’s close by. Its well-recognised branding has arrived to define the British supermarket experience – but did you know that without Sainsbury’s, supermarkets could be very different for the evergreen high street features that people know and love today? In fact, without My Sainsburys, the self-service supermarket might not exist in any way.
It is because Sainsbury’s pioneered the idea – throughout the uk, at the very least – of getting your very own grocery items and paying once you were prepared to leave the shop. Before this, a store assistant would collect the goods on your behalf. Before self-service stores existed, customers didn’t have the freedom to browse around supermarkets shelves like they actually do today.
When Sainsbury’s opened its first self-service store, customers were suddenly in a position to shop at their very own pace, and store employees were free to pay attention to serving customers and taking payments. The entire shopping process was quickened significantly, and because the self-service supermarket model required all available stock to get presented, supermarkets became larger – resembling something close for the Sainsbury’s supermarkets which can be so familiar today.
Sainsbury’s was amongst the first supermarkets to offer you own-brand goods – this can be supplied at a lower price than goods that were bought-in from third-party manufacturers. But because the manufacturing process was managed by Sainsbury’s itself, the quality was comparable – or even better – than many national brands. The first Sainsbury’s own-brand product was bacon, which arrived in early 1880s. The modernist-inspired types of the retailer’s own-label products which were utilized through the early 1960s towards the late 1970s have become recognised as classics in the field of retail graphic design.
John James Sainsbury opened the first Sainsburys store in Drury Lane, London in 1869. The company soon won over many customers with its innovative branding and focus on detail – whilst other stores had saw dust floors and counters produced from wood, Sainsbury’s made a higher-class shopping experience with mosaic-tiled floors, white walls and marble counters. Sainbury’s created consistency across its brand, years before it was the standard, by installing gold-leaf ‘J. Sainsbury’ signs on its stores. These tactics ecbgwb well, as well as the company quickly expanded.
Throughout the Second World War, Sainbury’s – like the majority of businesses during wartime – fell on hard times. Following the War, however, Sainsbury’s began to pick up speed again, and once it was a public limited company in 1973, it achieved the greatest flotation ever on the London stock exchange.
Today, Sainsbury’s continues to be among the UK’s most favored supermarkets, with its leap into internet shopping and dedication to offering fair trade goods, it consistently innovate in to the new century.