According to many direct mail pundits you will find 3 golden rules that all direct mail campaigns should aspire to. It is usually referred to as the 333 rule. Here’s how it goes:-

1. Your mailer needs to be sent in a pack that stands out in a crowd. In other words, it ought to be easily spotted within your customer’s daily stack of economic mail. The reason behind this is that, allegedly, it offers just 3 seconds to obtain noticed before it will become “just another piece of mail”.

2. The valuables in the pack, ie the key mailing piece, needs to be an attention-grabbing, interactive item that keeps your customer intrigued for around half a minute. Apparently, this is the minimum length of time that it takes for your customer’s attention to be interested in the sales message.

3. Your real sales message needs to be concise and never too wordy when your customer will spend no longer than 3 minutes on the whole mailer before putting it aside to consider the next item of Water Drop Paper Clip.


It doesn’t sound very long, does it, nevertheless if you think about how exactly long you yourself actually spend taking a look at promotional mail you may realise that if your mailer achieves these goals then it’s doing pretty well. A lot of the promotional mail that I receive is very unimaginative that a lot of it really is consigned towards the waste bin in nanoseconds – particularly single-sheet flyers.

The kind of promotional mail that matches the above bill is also known as “dimensional marketing” which covers a multitude of direct mail options but basically, all it means would be that the mail isn’t flat. It is way better to receive mail which has some bulk into it. You will find a much greater feeling of anticipation when the mailer feels like there’s a great gift inside. However, not all marketing budget can stretch to mailing out an expensive gift as it’s not merely the expense of the gift that might be prohibitive but there is also the cost of the postage to think about.

So what exactly is the perfect solution? Well, one viable option might be presented but sending an interactive pop-up mailer. The item is made from card and so it won’t weigh excessive which can help to help keep postage costs manageable. Pop-up mailers easily achieve the 333 rule as described above but why stop there? With a bit of bit of thought you can make the marketing impact of the pop-up mailer last much longer that 3 minutes 33 seconds.

By doing a maximum of applying a little imagination and adding a few die-punched hols inside the top from the mailer you can transform your pop-up into a desk top pen holder that is sturdy enough to last for at least one year. I actually have one on my own desk which has been there since Christmas eighteen months ago!

Which means that your company name and product will likely be right there on the desk in front of gctnyu customer long following the initial mailing has been doing its job.

Pop-up mailers come in a number of shapes including pop-up houses, pop-up cubes, pop-up balls and pop-up boxes; all of these can simply be adapted to become pen holders. The products offer a very flexible and versatile method to improve the chances of you direct mail success!

These type of items are provided by many sources and most countries have at the very least 4 to 5 suppliers to pick from – mainly printers with cardboard engineering skills. One company is Whitney Woods with websites in lots of countries therefore they won’t be hard to locate upon an online search engine.

Pen Holder – What To Look For..

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