Building links used to be all about just getting a backlink and that was it. It didn’t really matter how or from where, so long as you were getting them, you were golden. That was a long time ago, and as with everything else on the internet, things quickly evolved. Not too long ago, link farms were very popular, needless to say they were not called link farms back then. They worked fine, until webmasters found a method to abuse the system and get thousands of links from them overnight. After that came the web link directories, which unlike link farms were a bit more sophisticated and organized.

Link directories are a fun way to obtain your homepage spidered quickly, maybe even grab a visitor or two if the Directory is of high quality and your link is extremely attractive. The strength of link directories has dwindled dramatically because of the many automated software systems and sites that’ll submit your link to 1000s of them overnight. It’s just not what SE’s would call an exceptional link…

We Used Marketing1on1.Com For Our Internet Marketing Services

Just recently, link exchanges or reciprocal link building sites and programs were very popular. Give me a link and I’ll provide you with one right back. If the SE’s caught to them, they evolved into 3 way link exchanges, I’ll provide you with a link, you provide them a web link and they’ll deliver a hyperlink. Seemed like an ideal solution, as well as this day still works quite well to get links in your Homepage…

Most of these systems have three inherent problems inside the eyes of the major search engines:

1. They create links to your homepage only

2. They may be systems easily manipulated from the webmasters

3. They provide very little value, if any, for the consumer, within this case the visitor

It had been inevitable that, eventually, the Search Engine’s would need to do something concerning this, they will have to look for a better method to qualify, justify and rank backlinks. All things considered, links are definitely the backbone in the internet. The result of this, changed how the Major Search Engine Listings glance at the links on the pages and even more importantly, the backlinks pointing to your pages.

Get Marketing1on1 Relevant Backlinks

They took a 180 degree turn altogether!

As opposed to looking at the way the webmaster had optimized their site or what links were coming and going, the Search Engine’s turned their focus to what the end users’ behavior was when clicking on or following those links!

The key indicator of quality, relevancy and validity from the links now lies in the end users behavior. When considered from your Search Engines’ point of view, as a result perfect sense.

Here’s the logic behind the madness and why the SE’s trust this information a lot more:)

To start with, the webmaster has hardly any power over the final users actions, making this very unbiased and raw feedback. Let’s walk by way of a typical scenario.

A visitor is on your own site, maybe the homepage or possibly an inner page, they are interested in the content on the site and they also spy a hyperlink which catches their eye they click on the link plus it takes those to another page…

The following is where it get’s interesting!

There’s only 2 things they can do:

1. Remain on that site

2. Leave that site

According to this behavior, the SE’s can tell instantly in the event the link was good or bad.

In the event the visitor immediately closes the brand new page or backspaces away, search engines like google can make certain assumptions. For instance they might assume the link was irrelevant to the page it pointed to, they might assume that the anchor-text used in the web link was deceitful. One way or even the other, that particular visitor was not satisfied with that link, and so the SE may not give that link any weight.

However, in the event the visitor chose to stay on the page after following the link, the picture is entirely different. Now the SE actually starts to analyze why they may have stayed on the page. They will likely look first on the page the web link was on and compare it for the anchor-text of the link for relevancy. Chances are they will glance at the page the link was pointing to – the page the user happens to be on – and compare that to the link anchor-text and also the previous page.

Next they will likely consider the users behavior while on the new page, how long they stay on the page, if they go back for the previous page, or maybe they stick to a link within the current page, and if so, could it be an inside link or an external link…

How Important Is Marketing1on1 Link Building For SEO

When all is said and done, the end result out of this extensive research may ultimately determining whether this link is valid and what weight it should be given. The greater weight the hyperlink is given, the larger overall ranking the page will receive in the search engine for that terms researched. You may ask, “How can the SE’s possibly get all of this data?”

Easy, there’s several tools that Google as well as other SE’s use to adhere to you around the web, like Toolbars, certain Browsers and naturally, Google Analytics. As of this writing, it is actually estimated that almost 60% of webmasters are using Google Analytics to assemble user specific data on their own sites.

Can this mean you must not use Google Analytics?

Absolutely not! As a matter of fact, we strongly suggest that you just do utilize it. It’s a great way to see what your potential customers are performing on your own site:) The very valuable data! But at the same time, you should know how to use this data and tool to your advantage.

The remove lesson out of this article ought to be:

When link building, always think like your visitor and never like a webmaster trying to get pagerank. Build high quality, relevant backlinks that point to content on pages that might be beneficial to your visitor and will make you look like an authority for providing it. They are called “Deep Links” and they move from an inner page on your own site towards the inner page of a completely yhdlrh but very relevant site. Don’t be worried about the small percentage of visitors that you simply may lose to such links, if done right, link building improves your overall traffic by tenfold or maybe more!

In another article, we will discuss why it is required to have links on your pages, rather than the popular belief that in so doing you are going to leak pagerank, it’s not true…

Get Marketing1on1 Backlinks For My Website..

We are using cookies on our website

Please confirm, if you accept our tracking cookies. You can also decline the tracking, so you can continue to visit our website without any data sent to third party services.