Recently I have been hearing lots of discussions concerning the “value” of Facebook likes, Real vs. Fake. As usual, almost all of what I hear is wrong so I decided to get this done post to set things straight. Let me first begin by explaining the main difference between a “real” like and a “fake” like. A so called “real” like is a like that is certainly earned the “right” way… meaning that the like was done with a real individual who found real value within your site or post or page or whatever and decided to give you kudos by “liking” it…
Now onto the “fake” like; the fake like is a like that is generated by any means apart from the things i described above. There are a multitudes of various techniques for getting a fake like, a lot of with this post, but here are some:
1. Purchase like packages on microjob sites like Fiverr.com; you can buy a few hundred to some few thousand. These likes are more often than not generated having a bot (automated software program) that games Facebook security and erroneously adds dozens to 1000s of likes over days or even weeks. The positive to this particular method is it is cheap… the negative is that bots can be often be detected by Facebook security which can lead for your Facebook page being closed down. Recently Facebook announced it’s plans to ramp up detection, you can read an excellent article about it here.
2. Purchase likes from the microworker site. This technique involves buying “credits” or “tokens” on sites like Welikehits.com. These websites allow you to setup an account together with your Facebook profile and then others get credits by liking your page or sharing,etc. You have to pay between $5-$100 to buy credits that you then “spend” when someone likes your page; you can buy several thousand credits for $10-$25 normally. The main benefit of these internet websites is the fact real individuals with real accounts are liking your page, no automated script or bot… the negative would be that the way these likes come your way is via a gateway page with a set ip address… meaning that it is very easy for Facebook to share with that these were bought, and thus not count them.
Below are a few of some great benefits of fake likes:
1. Access to Facebook Analytics. Facebook only lets you the access the analytics portion of your user interface Once you reach 30 likes. By obtaining fake likes, you can access your information faster.
2. Access to Facebook vanity URL. Facebook allows you to have a vanity URL only once you have 25 likes… the vanity URL is essential right from the start, it allows you to have facebook/yourkeyword again, fake likes provides you with access to this feature rapidly.
3. Nobody desires to like a page that has zero likes… psychologically people are FAR very likely to click that like button if we already have several hundred or several thousand likes.
4. SEO value. Social signals are essential to SEO right now… some say just as much as 1/3 of the puzzle… no matter what the amount actually is, should you SEO you KNOW that things like followers,likes, etc play a vital role in gfhisr your keywords on Google. In case you are unable to generate these social signals the “right” way, getting the fake ones is better than nothing.