Nearing the end of 2019, Google started letting site owners know about impending changes to their search engine ranking system that will have impact on how sites would be viewed in 2020. To continue to rank well in 2020, websites will have to hit certain additional criteria. In this article, I discuss these key new changes which will impact your website’s organic SEO rankings within the Google Search Engine.
The initial item on their own list is making sure that your web site features a published SSL certificate set up. Now, as far as Internet search rankings go, you will quickly be penalized unless you have an SSL certificate in position on your site.
One of the primary moves in this regard already now set up, is that if you do not provide an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a potential page viewer be aware that the website is not secured. Clicking on the exclamation mark brings up the specifics of the security infraction. This new item has become already in position on the browser using the January 2017 Chrome “56” browser update.
SSL certificates usually are not an important expense these days and also you can buy them put in place for as little as about $26 annually if you are not running an e-commerce site and about $70 or if you are. Google is very considering customers being protected because they head to websites directed by Google and they want to make sure that customer data entered on these sites is encrypted and a person’s information is kept safe. In connection with this, they are going to therefore be penalizing “organic search-wise” those websites that have not put an SSL certificate set up. So, if being found by Google organically is essential for you, it is a step you will have to take with your site.
Next on their agenda is popup adds on webpages, particularly on mobile devices. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google has been listening to their complaints. Google has found that popup adds often can cover a whole screen over a mobile device and can even be hard to get rid of. Thus as Googlebot crawls your webpages as well as in particular, your mobile webpages, remember that they will be looking on popup adds with disfavor along with your page is going to be penalized if popup adds are found.
Google’s move here is because they are planning to deliver quality content for their search and “AdWords” customers on the part of their advertisers. These are on the seek out quality content pages to serve up – not “Fluff” pages whose primary purpose would be to popup an add to sell something. Advertising on the web will commence to change because of this new online search engine ranking requirement so if you are wanting to be found and you also currently run popups on your pages, you will be seeking to start doing some rework on these pages. Do standard advertising through anchor-text links and hyperlinked images on pages instead – Google will reward you for this rather than penalizing you.
The following change needed for 2017 will almost certainly see many people scrambling to enhance their website design architectures. Up to 50 % of all Access to the internet today is done by mobile phones including tablets.
In a recent study done by a Google subsidiary company, it absolutely was found that this average load time for a webpage on a mobile device remains sitting at about 19 seconds to load. This same study shows that mobile phone users on the other hand just have an attention span for page loading of approximately 3 seconds. After 3 seconds, over 53% of users abort meaning slow-loading mobile pages that Google currently sends customers to via their search engine and on the part of their AdWords advertisers, are not getting loaded.
So things are changing. Google now has setup an entirely separate online search engine “page indexing” database within their system for mobile webpages. The loading sweet-location for a page is 2-4 seconds and when your mobile page takes longer to load than this since it is getting crawled by Googlebot, Google will make note from it along with your page will no longer be showing up inside their search engine results for users until you can get this fixed.
With more than 50% of website interactions now coming from mobile, this has the potential of cutting your total visitors by nearly half as soon as your pages have already been flagged by Googlebot to be slow loading – not too mobile was working for you anyway with approximately 53% of men and women clicking off before your page ever got loaded to begin with.
In reality, many WordPress theme providers are actually scrambling to develop and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be on these however as to whether or not they should be able to get down to the 2-4 second page loading time “sweet-spot” requirements now being essental to Google.
To hit loading times which are consistently this fast, will virtually require the construction of “natively coded, responsive” webpages which do not use widgets for any sort. And even the time use to convert the content of an anhnir fat page into a fast loading, content filled mobile page will take time that may still maintain your page out from the fast loading category.
In summary, the Google search engine these days wants professionally built, natively coded webpages to serve up solid content to the customers on cellular devices. To achieve success with a website organically later on because of this, will demand for a lot of online entrepreneurs, a necessity to rebuild existing websites.